DJ 323 (Alex Sws) is a Melbourne-based DJ, producer, and label owner hailing from Cali, Colombia. Inspired by old-school garage rave music, his sound dives into breakbeat, balearic, electro, deep, and house music, delivering hypnotic sets that keep the dance floor moving while sparking moments of introspection.
dj323
dj323
In 2016, as part of the duo project South West Society, Alex began making his mark on the Colombian local scene, quietly building a presence between 2016 and 2018. During this time, he also founded Hollow Lab, a music label and event producer that remains active to this day. Hollow Lab thrives without social media, focusing on underground sounds for those who spend hours digging for musical gems.
In 2021, DJ 323 launched House Transmission, a Melbourne-based party series hosted in non-traditional venues and curated with authenticity. Promoted solely through word of mouth and completely social network-free, House Transmission has become a staple of Melbourne’s underground scene, offering a unique and intimate clubbing experience.
house transmission
a Melbourne-based party series hosted in non-traditional venues and curated with authenticity. Promoted solely through word of mouth and completely social network-free, House Transmission has become a staple of Melbourne’s underground scene, offering a unique and intimate clubbing experience.
hollowlab
a record label and event producer that remains active to this day. Hollow Lab thrives without social media, focusing on underground sounds for those who spend hours digging for musical gems.
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