DJ 323 is a Melbourne-based DJ, producer, and label owner originally from Cali, Colombia. With deep roots in old-school garage rave, his sound blends a wide and diverse range of styles, House music, breakbeat, balearic, electro, deep, Italo, and beyond. Whether he's playing an intimate club night or a full-throttle rave, DJ 323 delivers hypnotic sets that keep the energy high while creating space for deeper, more reflective moments on the dance floor.
Now a regular in the city’s scene, he’s shared booths with heavyweights like Harvey Sutherland, Dewalta, John Dimas, Nico Maxen, Randall M, Jay Haze, Dj Jnett, Marco Bailey, and many more all while keeping his sound unmistakably his own.
He’s also played at some of Australia’s most respected parties like S.A.S.H and The Breakfast Club, as well as cult listening bars such as OffTrack in Singapore and ELLA Records & TBL in Japan.
dj323
dj323
In 2016, as part of the duo project South West Society, Alex (DJ 323) began carving out a space for himself in the Colombian scene, gradually building momentum between 2016 and 2018. During this period, he also founded Hollow Lab, a music label and event series still active today. Fully independent and off social media, Hollow Lab focuses on underground sounds tailored for dedicated music diggers.
In 2021, he launched House Transmission in Melbourne, an off-the-grid party series hosted in non traditional venues and promoted solely through word of mouth. Focused on intimate, high-quality experiences, House Transmission has become a fixture in the city’s underground club culture.
Over the years, DJ 323 has shared the booth with acclaimed artists such as Harvey Sutherland, Dewalta, John Dimas, Nico Maxen, Randall M, Jay Haze, DJ Jnett, and Marco Bailey, playing at events across Colombia, Australia, Singapore, and Japan. His path has led to collaborations with both artists and respected hi-fi sound systems like El Gran Mono and New Flower, who have helped amplify his vision and expand his sound to diverse audiences.
The result is a distinctive and evolving musical identity—deeply rooted in underground culture yet adaptable to different contexts, platforms, and dance floors.
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house transmission
a Melbourne-based party series hosted in non-traditional venues and curated with authenticity. Promoted solely through word of mouth and completely social network-free, House Transmission has become a staple of Melbourne’s underground scene, offering a unique and intimate clubbing experience.
a music label and event producer that remains active to this day. Hollow Lab thrives without social media, focusing on underground sounds for those who spend hours digging for musical gems.
